The technical knowledge & fitting advice is definitely the point of difference for active feet. Everyone's feet function differently. Shoes are built with specific functional features for different foot types.

Incorrect shoes can be the number one cause of common ailments that people put up with on a daily basis rather than seek simple & accessible relief.

Have you ever experienced common symptoms like: shin splints, damaged toe nails, arch pain, bunion pain, knee pain? Do you have flat feet? Do you already wear orthotics? Then this is the service & store for you.

Every customer receives a video treadmill gait analysis free of charge. This allows the individuals own biomechanical foot function to be assessed and a shoe selected to suit that individuals foot type. The shoes are then fitted and the foot function re-assessed on the treadmill, until the most appropriate shoe is determined. The whole process is explained as it progresses, meaning you inadvertently get to learn about your own feet and foot function and about the shoes.